https://www.youtube.com/watch?v=LaRBGBHsjU8

This advert is suggesting that the snickers bar is a 'manly' chocolate bar, and that without eating it you are more lady-like. As they used a lady to play the role. As soon as the man ate the chocolate bar he turned back into a man. Happy again. This advert is suggesting that the chocolate bar makes you feel overall better and more masculine.