Tuesday 28 April 2015
https://www.youtube.com/watch?v=7lcc62nrl9Y
The advert isn't actually pointing out what the 'pill' is, but more people will get the jist at home. As it is viagra. This advert suggests that if you drive the fiat you will become more manly, and more women will find you attractive and sexy when driving the car. They will be impressed. It is a sexualised advert.
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The signified would be the elderly people and the 'blue pill' and the signified is viagra.
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