https://www.youtube.com/watch?v=5HE_kJ08L1g

This advert brings the squash with summer, family, and life. This leaves people relating the squash to happiness. This suggests that the squash will make your children grow up healthy and living a happy life, therefore people will want to buy it.

https://www.youtube.com/watch?v=LaRBGBHsjU8

This advert is suggesting that the snickers bar is a 'manly' chocolate bar, and that without eating it you are more lady-like. As they used a lady to play the role. As soon as the man ate the chocolate bar he turned back into a man. Happy again. This advert is suggesting that the chocolate bar makes you feel overall better and more masculine.

https://www.youtube.com/watch?v=7lcc62nrl9Y

The advert isn't actually pointing out what the 'pill' is, but more people will get the jist at home. As it is viagra. This advert suggests that if you drive the fiat you will become more manly, and more women will find you attractive and sexy when driving the car. They will be impressed. It is a sexualised advert.

Still adverts - Do we recognise small bits of the advert without fully knowing what the main message is?

We know this is a mcdonalds burger, we also recognise the sign of the 'apple' from apple products such as iphone, ipad, imac etc. Without the advert saying much we automatically get the joke. This suggests that if people like apple they should go to mcdonalds. As they brought apple and mcdonalds together people who are big fans of apple (as its very popular) may be more likely to go to mcdonalds after seeing this advert.

We recognise 'get some nuts' when related to snickers chocolate bar. The quote can be interpreted different to. This suggests that the chocolate bar is 'manly'. If you eat it you will be more 'hard'.

 

This is a simple advert all is needed is the name of the shop. This suggests that the shop is woman based. As there is no males in the picture.

This advert doesnt say YouTube but we recognise the symbol and automatically know what is it.

This advert is known by a lot of people, as soon as we see the meercat we know that its compare the market.com also the phrase 'simples' is widely known.

Signs we see/recognise in everyday life

1) This sign is used for people driving letting them know to STOP as children will be crossing the road/danger of them running across the road unexpectedly.

2)This sign means when driving you should be going 30 miles per hour.
3) This sign means STOP.
4) This sign means no smoking.

5)This sign means its disabled people friendly. Wheelchairs can be used.
6)This sign is used to say ‘toilets’ and the one with the dress looking skirt is woman and the other is a man.7) This sign is used at every McDonalds
8) This sign means that the land is privately owned therefore not allowed to park on it.
9) This symbol stands for recycling.10) This sign welcomes guide dogs and is saying they are allowed in.

http://www.telegraph.co.uk/news/celebritynews/11535931/Over-50s-women-spent-most-on-make-up.html

http://www.telegraph.co.uk/news/general-election-2015/11536856/Ukip-and-Liberal-Democrats-manifesto-launches-live.html

Live update on the 2015 election.